AREB / American Rebel Holdings, Inc. - Pengajuan SECLaporan Tahunan, Pernyataan Proksi

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) September 2, 2025 AMERICAN REBEL H

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) September 2, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

MINORITY MEMBERSHIP INTEREST PURCHASE AGREEMENT

Exhibit 10.1 MINORITY MEMBERSHIP INTEREST PURCHASE AGREEMENT This Minority Membership Interest Purchase Agreement (this “Agreement”), dated as of September 2, 2025, is entered into between Sydona Enterprises, LLC, a Washington limited liability company, d/b/a Schmitty’s Snuff (“Seller”), and American Rebel Holdings, Inc., a Nevada corporation (“Buyer”, together with Seller, each, a “Party”, and to

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K/A (Amendment No. 1) CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 25, 202

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K/A (Amendment No. 1) CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 25, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of inc

SECURITIES PURCHASE AGREEMENT

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of August 25, 2025, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and 1800 DIAGONAL LENDING LLC, a Virginia limited liability company, with its address at 1800 Diagonal Road, Sui

THE ISSUE PRICE OF THIS NOTE IS $152,950.00 THE ORIGINAL ISSUE DISCOUNT IS $19,950.00

Exhibit 10.1 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 25, 2025 AMERICAN REBEL HOL

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 25, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commiss

SECURITIES PURCHASE AGREEMENT

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of August 25, 2025, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and 1800 DIAGONAL LENDING LLC, a Virginia limited liability company, with its address at 1800 Diagonal Road, Sui

THE ISSUE PRICE OF THIS NOTE IS $152,950.00 THE ORIGINAL ISSUE DISCOUNT IS $19,950.00

Exhibit 10.1 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

EX-10.3

Exhibit 10.3

AGREEMENT OF PURCHASE AND SALE

Exhibit 10.1 AGREEMENT OF PURCHASE AND SALE THIS AGREEMENT OF PURCHASE AND SALE (this “Agreement”) is made and entered into as of August 19 , 2025 (the “Effective Date”) by and between 218 LLC, a Tennessee limited liability company (“Seller”), and American Rebel Holdings, Inc., a Nevada corporation (“Buyer”). In consideration of the mutual covenants, undertakings and agreements contained below, Se

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 19, 2025 AMERICAN REBEL HOL

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 19, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commiss

EX-10.2

Exhibit 10.2

EX-4.1

Exhibit 4.1

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 20, 2025 AMERICAN REBEL HOL

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 20, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commiss

EXCHANGE AND SETTLEMENT AGREEMENT

Exhibit 10.1 EXCHANGE AND SETTLEMENT AGREEMENT I PARTIES THIS EXCHANGE AND SETTLEMENT AGREEMENT (the “Agreement”) is entered into as of the 15th day of August 2025 (the “Effective Date”), by and between AGILE CAPITAL FUNDING LLC, a New York limited liability company (“Agile”); and, AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”). AREB and Agile are sometimes referred to collectively h

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 15, 2025 AMERICAN REBEL HOL

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 15, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commiss

Champion Safe 30% Sales Grown with Northwest Safe Press Release dated August 7, 2025

Exhibit 99.31 Champion Safe Co. Reports 30% Sales Growth with Northwest Safe - The Northwest’s Premier Retailer and a National Voice in Safe Security American Rebel Holdings, Inc. (NASDAQ: AREB) and Champion Safe Co. are committed to doing great business with top-tier partners who share our American values and proudly stand behind them — like Northwest Safe, a respected authority and unapologetic

Total Wine & More Sales Growth Press Release dated August 5, 2025

Exhibit 99.30 American Rebel Holdings, Inc. (NASDAQ: AREB) Reports Triple-Digit Reorders and Accelerated Sell-Through for American Rebel Light Beer at Authorized and Active Total Wine & More Locations Patriotic Consumer Demand Drives Aggressive Restocking, Validating Brand’s Market Fit and Growth as ‘America’s Fastest Growing Beer’ Nashville, TN, Aug. 05, 2025 (GLOBE NEWSWIRE) — American Rebel Hol

Champion Safe Colorado Dealer Expansion Press Release dated July 17, 2025

Exhibit 99.25 Champion Safe Company Accelerates Market Growth with Strategic Dealer Expansion in Colorado New Leadership at Champion Safe, a Division of American Rebel Holdings, Inc. (NASDAQ: AREB), Crystallizes Strategic Vision for Market Share Growth Across Patriotic-Branded Divisions PROVO, UT, July 17, 2025 (GLOBE NEWSWIRE) — Champion Safe Company (www.championsafe.com), a leading manufacturer

Knoxville Nationals Press Release dated August 8, 2025

Exhibit 99.32 American Rebel Light Beer is Delivering Powerful Sales Performance and Increasing Market Share Momentum at its Inaugural Debut at the Knoxville Nationals, Approximately 25,000 Fans Expected Saturday Patriotic Lifestyle Brand Captures High-Speed Action and Deep Community Engagement to Reach Core Consumer Base with a “Better-for-You” Light Lager Alternative American Rebel Holdings Inc.

Second National Media Blitz Press Release dated July 29, 2025

Exhibit 99.29 American Rebel Holdings, Inc. (NASDAQ: AREB) Ignites Second National Media Blitz with Bold New TV and Digital Ads to Increase Investor Awareness and to Target Patriotic Consumers Capitalizing on Strong April 2025 Campaign Response, American Rebel Accelerates Outreach with Fresh Messaging to Maximize Impact. Campaign Designed to Drive New Shareholder Interest Through High-Visibility M

Eldora Speedway 42nd Annual Kings Royal Race Week Press Release dated July 18, 2025

Exhibit 99.26 American Rebel Light Beer Roars Back to Eldora Speedway For The 42nd Annual Kings Royal Race Week One Year Later, America’s Patriotic Beer Returns to Eldora Speedway - Bigger, Bolder, and Still Raising a Cold Beer to Hardcore Racing Fans NASHVILLE, TN, July 18, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of America

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from to Commission file number 001-41267 AMERICAN RE

American Rebel Beer Sales and Initial Placement Velocity Press Release dated July 23, 2025

Exhibit 99.28 American Rebel Light Beer Builds Sales and Initial Placement Velocity with Independent Retailers Ahead of National Reset Season Rebel Light Beer Early Adoption and Strong Sales Performance from Independents Retailers Validates Brand Strategy, Signals Continued Accelerated Growth, and Positions Brand for Regional and National Retail Chain Expansion During Critical Shelf Review Period

Matt Hagan Win at Muckleshoot Casino Resort NHRA Finals Press Release dated July 22, 2025

Exhibit 99.27 American Rebel (NASDAQ: AREB) and American Rebel Light Beer Congratulate Matt Hagan on his Victory at the Muckleshoot Casino Resort NHRA Northwest Nationals Hagan, the four-time NHRA World Champion, recorded a string of strong runs in the NHRA Northwest Nationals to post his first 2025 NHRA Funny Car win Nashville, TN, July 22, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (N

Clark Beverage Group Press Release #2 dated July 15, 2025

Exhibit 99.24 American Rebel Holdings, Inc. (NASDAQ:AREB) Announces Record-Breaking Launch of American Rebel Light Beer in Mississippi with Clark Beverage Group Rebel Light Beer Ignites Mississippi with Largest-Ever Opening Order, Fueling Continued National Expansion of America’s Patriotic Beer NASHVILLE, TN, July 15, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB), the proud

OID Note dated July 31, 2025

Exhibit 10.80 THIS NOTE AND THE SHARES POTENTIALLY ISSUABLE IN THIS NOTE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS. THIS NOTE AND THE SHARES POTENTIALLY ISSUABLE IN THIS NOTE MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THIS NOTE UNDER SAID ACT AND ANY APPLICABLE STAT

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) July 31, 2025 AMERICAN REBEL HOLDI

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) July 31, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissio

Boot Securities Purchase Agreement dated July 7, 2025

Exhibit 10.4 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of July 7, 2025, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and Boot Capital LLC, a Delaware limited liability company, with its address at 1688 Meridian Ave., Suite 723, Miam

“Rebel Light” rollout momentum continues and now includes Mississippi in partnership with Clark Beverage Group, bringing America’s Patriotic Beer to Mississippi tailgates, retailers, and proud Rebels everywhere

Exhibit 99.2 AMERICAN REBEL HOLDINGS, INC. (NASDAQ: AREB) ANNOUNCES AMERICAN REBEL LIGHT BEER DISTRIBUTION EXPANSION: REBEL LIGHT LAUNCHES IN MISSISSIPPI WITH CLARK BEVERAGE GROUP, INC. “Rebel Light” rollout momentum continues and now includes Mississippi in partnership with Clark Beverage Group, bringing America’s Patriotic Beer to Mississippi tailgates, retailers, and proud Rebels everywhere NAS

Regulation FD Disclosure, Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) July 7, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commission

1800 Note dated July 7, 2025

Exhibit 10.1 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

AWARD-WINNING PRODUCER DOUG GRAU TO SPEARHEAD CREATION OF AMERICAN REBEL PRODUCTIONS, A NEW CONTENT ARM OF AMERICAN REBEL HOLDINGS, INC.

Exhibit 99.1 AWARD-WINNING PRODUCER DOUG GRAU TO SPEARHEAD CREATION OF AMERICAN REBEL PRODUCTIONS, A NEW CONTENT ARM OF AMERICAN REBEL HOLDINGS, INC. NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), the creator of American Rebel Beer ( americanrebelbeer.com ) and a leading designer and marketer of branded safes, perso

1800 Securities Purchase Agreement dated July 7, 2025

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of March 3, 2025, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and 1800 DIAGONAL LENDING LLC, a Virginia limited liability company, with its address at 1800 Diagonal Road, Suite

Boot Note dated July 7, 2025

Exhibit 10.3 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

Streeterville Capital OID Note dated June 26, 2025

Exhibit 4.1

Streeterville Capital DACA dated June 26, 2025

Exhibit 10.2

Streeterville Capital Note Purchase Agreement dated June 26, 2025

Exhibit 10.1

ARH Sub Operating Guidelines

Exhibit 3.1

Streeterville Capital Guaranty dated June 26, 2025

Exhibit 10.3

Streeterville Capital Pledge Agreement dated June 26, 2025

Exhibit 10.4

Entry into a Material Definitive Agreement, Material Modification to Rights of Security Holders, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) June 26, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissio

As filed with the Securities and Exchange Commission on June 20, 2025.

As filed with the Securities and Exchange Commission on June 20, 2025. Registration No. 333-286644 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 AMENDMENT NO. 2 TO FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 7372 47-3892903 (State or Other Jurisdiction of Incorpo

Order Now!

Exhibit 99.2 CELEBRATE FREEDOM, CELEBRATE AMERICA! AMERICAN REBEL LIGHT BEER-FREE SHIPPING THROUGH JUNE 30TH TO HONOR THE FOURTH OF JULY AND AMERICA’S BIRTHDAY! Stock up on “Rebel Light” prior to the Fourth of July—Free Shipping Ends June 30th! America’s Fastest Growing Beer – American Rebel Light now shipping to more than 40 states across the U.S.A. Nashville, TN, June 12, 2025 (GLOBE NEWSWIRE) -

American Rebel (NASDAQ: AREB) CEO Andy Ross to Headline Patriotic Concert at Fort Campbell | American Rebel Light “Tall Boys” to be Served at the Army 250th Birthday Celebration

Exhibit 99.1 HONORING AMERICAN HERO’S: AMERICAN REBEL LIGHT BEER PROUDLY HOSTING THE 101ST AIRBORNE DIVISION’S WEEK OF THE EAGLES CONCERT IN CONJUNCTION WITH THE CELEBRATION HONORING THE U.S. ARMY 250TH BIRTHDAY AT FORT CAMPBELL, KENTUCKY American Rebel (NASDAQ: AREB) CEO Andy Ross to Headline Patriotic Concert at Fort Campbell | American Rebel Light “Tall Boys” to be Served at the Army 250th Birt

Regulation FD Disclosure, Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) June 11, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissio

Bank of America Forbearance Agreement dated May 30, 2025

Exhibit 10.1

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 30, 2025 AMERICAN REBEL HOLDIN

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 30, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commission

As filed with the Securities and Exchange Commission on June 2, 2025.

As filed with the Securities and Exchange Commission on June 2, 2025. Registration No. 333-286644 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 AMENDMENT NO. 1 TO FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 7372 47-3892903 (State or Other Jurisdiction of Incorpor

Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Submission of Matters to a Vote of Security Holders, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 20, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commission

Form of OID Note dated May 27, 2025

Exhibit 10.1 THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS. THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THIS NOTE UNDER SAID ACT AND ANY APPLICABLE STATE SECURITIES LAWS OR AN O

Tony Stewart Las Vegas Win Press Release dated April 17, 2025

Exhibit 99.30 American Rebel (NASDAQ:AREB) Congratulates Tony Stewart on History-Making Victory in NHRA Top Fuel Event at Las Vegas Motor Speedway First Driver to Win NASCAR Cup Race, IndyCar Race, USAC Triple Crown Championship and NHRA Pro Event American Rebel Light Beer Sponsorship of Tony Stewart Racing Drivers Tony Stewart and Matt Hagan Celebrate Stewart Win and Head to Charlotte for America

Mar-a-Lago Board Meeting Press Release dated April 29, 2025

Exhibit 99.35 American Rebel (NASDAQ: AREB) to Host Strategic Board Meeting and Exclusive Dinner for Investors at Mar-A-Lago Following Unprecedented Successful Sponsorship at the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway American Rebel Light Beer was featured at the NHRA event, where thousands of attendees and a national television audience were exposed to America’s Fa

American Rebel Beer Launch Event in Bowling Green Kentucky Press Release dated April 15, 2025

Exhibit 99.29 American Rebel Beer Announces Launch Event in Bowling Green Kentucky with Distribution Partner - Clark Distributing Company Nashville, TN, April 15, 2025 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer ( americanrebelbeer.com ), and a designer, manufacturer, and marketer of branded safes, personal sec

Key Strategic Expansion Initiatives Press Release dated May 1, 2025

Exhibit 33.36 American Rebel Holdings, Inc. (NASDAQ: AREB) Highlights Key Strategic Expansion Initiatives Following Successful Board Meeting and Investor Engagement at Mar-a-Lago Nashville, TN, May 01, 2025 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Light Beer ( americanrebelbeer.com ) and a designer, manufacturer,

North Florida Distributor Agreement Press Release dated May 6, 2025

Exhibit 99.37 American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement Nashville, TN, May 06, 2025 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Light Beer ( americanrebelbeer.com ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense pro

Indiana Distributor Agreement Press Release dated May 7, 2025

Exhibit 99.38 American Rebel Light Beer Strategic Expansion Continues Full Throttle and Expands into Indiana with Premier Beverage Distributor Zink Distributing New Indiana Distribution Deal Supercharges Midwest Reach – Strengthening Footprint in Key Border States and Reinforcing Growth Trajectory for 2025 Nashville, TN, May 07, 2025 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB)

Andy Ross on NBC-TV West Palm Beach Press Release dated April 25, 2025

Exhibit 99.33 American Rebel CEO Andy Ross Harnesses Media Appearance on NBC-TV West Palm Beach Affiliate to Amplify Growth Strategy, Propel Brand Expansion and Launch American Rebel Light Beer in Florida From Song to Strategy: American Rebel’s CEO Andy Ross Shares the Brand’s Journey with Sunshine Spotlight Host Fiona Daghir Detailing the Journey of America’s Patriotic Brand to Becoming the Next

American Rebel Light Title Sponsor at Charlotte Motor Speedway Press Release dated April 21, 2025

Exhibit 99.31 American Rebel Light Beer Partners with Charlotte Motor Speedway to be Title Sponsor of American Rebel Light NHRA 4-Wide Nationals Nashville, TN, April 21, 2025 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer ( americanrebelbeer.com ) and a designer, manufacturer, and marketer of branded safes, person

American Rebel Beer North Carolina Distributor Press Release dated April 22, 2025

Exhibit 99.32 American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding North Carolina’s Adams Beverages Strategic Growth Fuels American Rebel Beer as it Reaches 10 States with Several More to be Announced Soon Nashville, TN, April 22, 2025 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Re

Champion Safe NRA Annual Meeting Press Release dated April 28, 2025

Exhibit 99.34 Champion Safe Company Wraps Up a Strong Showing at the 154th NRA Annual Meeting PROVO, UT, April 28, 2025 (GLOBE NEWSWIRE) - Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand ( americanrebel.com ), is proud to announce a strong and successful presence at the 154th NRA A

American Rebel Beer 4-Wide Nationals Press Release dated April 14, 2025

Exhibit 99.28 American Rebel Beer Named Entitlement Sponsor For the American Rebel Light NHRA 4-Wide Nationals ● Ahead of zMAX Dragway’s April showcase of speed, American Rebel Beer has been named entitlement sponsor for the American Rebel Light NHRA 4-Wide Nationals ● Tickets for the April 25-27 spectacle are on sale at www.charlottemotorspeedway.com CONCORD, N.C., April 14, 2025 (GLOBE NEWSWIRE)

4-Wide Nationals Replay Press Release dated May 8, 2025

Exhibit 99.39 Catch the High-Speed Action Again! American Rebel Light Beer NHRA 4-Wide Nationals Replay on FS1 - May 8, 2025 Buckle up, crack open a cold American Rebel Light Beer, and get ready for pure NHRA excitement on the FS1 telecast! Nashville, TN, May 08, 2025 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Ligh

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended March 31, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from to Commission file number 001-41267 AMERICAN R

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☒ Definitive Proxy State

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K/A (Amendment No. 1) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2024 ☐ TRANSITION REPO

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K/A (Amendment No. 1) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2024 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-41267 AMERICAN

Executive Compensation Recovery Policy

Exhibit 97.1 AMERICAN REBEL HOLDINGS, INC. Executive Compensation Recovery Policy This policy covers American Rebel’s Covered Officers and explains when American Rebel will be required or authorized, as applicable, to seek recovery of Incentive Compensation awarded or paid to Covered Officers. Please refer to Exhibit A attached hereto (the “Definitions Exhibit”) for the definitions of capitalized

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☒ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☐ Definitive Proxy State

Filing Fee Table

Exhibit 107 CALCULATION OF REGISTRATION FEE FORM S-1 (Form Type) AMERICAN REBEL HOLDINGS, Inc.

As filed with the Securities and Exchange Commission on April 18, 2025.

As filed with the Securities and Exchange Commission on April 18, 2025. Registration No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 7372 47-3892903 (State or Other Jurisdiction of Incorporation or Organization)

1800 Diagonal Securities Purchase Agreement dated April 10, 2025 (Incorporated by reference to Exhibit 10.2 to Form 8-K filed April 14, 2025)

Exhibit 10.2

1800 Diagonal Note dated April 10, 2025 (Incorporated by reference to Exhibit 10.1 to Form 8-K filed April 14, 2025)

Exhibit 10.1

Miami Television Appearance and Investor Meetings at Mar-a-Lago Signal Big Moves for the Nation’s Fast-Growing Beer Brand – American Rebel Light Beer

Exhibit 99.1 AMERICAN REBEL CEO ANDY ROSS APPEARS ON MIAMI TV WSFL - HOME OF THE FLORIDA PANTHERS AND IS FEATURED IN THE NEW YORK POST FOR HIS MEETINGS AT MAR-A-LAGO AS THE BRAND CONTINUES TO EXPAND ITS FOOTPRINT IN FLORIDA Miami Television Appearance and Investor Meetings at Mar-a-Lago Signal Big Moves for the Nation’s Fast-Growing Beer Brand – American Rebel Light Beer Nashville, TN, April 10, 2

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) April 9, 2025 AMERICAN REBEL HOLDI

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) April 9, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissio

Form of Series A Warrant (Incorporated by reference to Exhibit 4.2 to Form 8-K filed on April 10, 2025)

Exhibit 4.2 NEITHER THIS SECURITY NOR THE SECURITIES FOR WHICH THIS SECURITY IS EXERCISABLE HAVE BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR THE SECURITIES COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGISTR

Form of Registration Rights Agreement (Incorporated by reference to Exhibit 10.2 to Form 8-K filed on April 10, 2025)

EXHIBIT 10.2 REGISTRATION RIGHTS AGREEMENT This Registration Rights Agreement (this “Agreement”) is made and entered into as of April 4, 2025, by and between American Rebel Holdings, Inc., a Nevada corporation (the “Company”), and each of the several purchasers signatory hereto (each such purchaser, a “Purchaser” and, collectively, the “Purchasers”). This Agreement is made pursuant to the Securiti

Form of Pre-Funded Warrant (Incorporated by reference to Exhibit 4.1 to Form 8-K filed on April 10, 2025)

Exhibit 4.1 NEITHER THIS SECURITY NOR THE SECURITIES FOR WHICH THIS SECURITY IS EXERCISABLE HAVE BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR THE SECURITIES COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGISTR

AMERICAN REBEL ANNOUNCES CLOSING OF UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES

Exhibit 99.2 AMERICAN REBEL ANNOUNCES CLOSING OF UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES $2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants Nashville, TN, April 09, 2025 — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel

Form of Securities Purchase Agreement (Incorporated by reference to Exhibit 10.1 to Form 8-K filed on April 10, 2025)

Exhibit 10.1 SECURITIES PURCHASE AGREEMENT This Securities Purchase Agreement (this “Agreement”) is dated as of April 4, 2025, between American Rebel Holdings, Inc., a Nevada corporation (the “Company”), and each purchaser identified on the signature pages hereto (each, including its successors and assigns, a “Purchaser” and collectively the “Purchasers”). WHEREAS, subject to the terms and conditi

Form of Series B Warrant (Incorporated by reference to Exhibit 4.3 to Form 8-K filed on April 10, 2025)

Exhibit 4.3 NEITHER THIS SECURITY NOR THE SECURITIES FOR WHICH THIS SECURITY IS EXERCISABLE HAVE BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR THE SECURITIES COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGISTR

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of Report (Date of earliest event reported): April 4, 2025 American Rebel Hold

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of Report (Date of earliest event reported): April 4, 2025 American Rebel Holdings, Inc. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissi

AMERICAN REBEL ANNOUNCES UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES

Exhibit 99.1 AMERICAN REBEL ANNOUNCES UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES $2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants Nashville, TN, April 04, 2025 — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer and a

Form of Placement Agent Warrant (Incorporated by reference to Exhibit 4.4 to Form 8-K filed on April 10, 2025)

Exhibit 4.4 NEITHER THIS SECURITY NOR THE SECURITIES FOR WHICH THIS SECURITY IS EXERCISABLE HAVE BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR THE SECURITIES COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGISTR

Description of Securities (Incorporated by reference to Exhibit 4.4 to Form 10-K filed on April 9, 2025)

Exhibit 4.4 DESCRIPTION OF THE REGISTRANT’S SECURITIES REGISTERED PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE ACT OF 1934 General Except as otherwise indicated by the context, references in this exhibit to “Company,” “American Rebel Holdings,” “American Rebel,” “we,” “us” and “our” are references to American Rebel Holdings, Inc. and its wholly-owned operating subsidiaries, American Rebel, In

Andy Ross on South Florida Television Morning Shows Press Release dated April 2, 2025 (Incorporated by reference to Exhibit 99.3 to Form 10-K filed April 9, 2025)

Exhibit. 99.3 American Rebel CEO Andy Ross to Appear on South Florida Television Morning Shows on NBC-TV Channel 5 West Palm Beach and 39 WSFL - Home of the Florida Panthers Television Appearances and Potential Investor Meeting at Mar-a-Lago Signal Big Moves for the Nations Fast-Growing Beer Brand, American Rebel Light Beer. Nashville, TN, April 02, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings,

As filed with the Securities and Exchange Commission on April 9, 2025

As filed with the Securities and Exchange Commission on April 9, 2025 Registration No.

List of Subsidiaries (Incorporated by reference to Exhibit 21.1 to Form 10-K filed on April 9, 2025)

Exhibit 21.1 Subsidiaries of American Rebel Holdings, Inc. As of December 31, 2024 Name of Subsidiary State/Country of Incorporation Percentage Ownership Status American Rebel, Inc. Nevada-USA 100% Operating American Rebel Beverages, LLC Nevada-USA 100% Operating Champion Safe Company, Inc. Utah-USA 100% Operating Superior Safe, LLC Utah-USA 100% Operating Safe Guard Security Products, LLC Utah-US

Nationwide Ad Campaign Press Release dated March 28, 2025 (Incorporated by reference to Exhibit 99.2 to Form 10-K filed April 9, 2025)

Exhibit. 99.2 American Rebel Launches Nationwide Ad Campaign on March 31 with 30 Second TV Spot, Complemented by Digital Media Across Leading Websites, to Increase Exposure of the Company and its Products to Millions of Viewers Plans to Utilize Digital Ads and Traditional Television Spots Nashville, TN, March 28, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel

OID Note Conversion Agreement dated April 4, 2025 (Incorporated by reference to Exhibit 10.69 to Form 10-K filed on April 9, 2025)

Exhibit 10.69 CONVERSION OF OID NOTE TO PREFERRED STOCK 1. Bakay Capital Fund, LP (the “Creditor”) and American Rebel Holdings, Inc. (the “Company”) entered into that certain OID Note dated as of January 10, 2025 (the “Note”; all capitalized terms used herein without being defined herein having the meanings given to such terms in the Note unless otherwise indicated herein). The Creditor and the Co

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2024 ☐ TRANSITION REPORT PURSUANT TO SECTI

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2024 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-41267 AMERICAN REBEL HOLDINGS, INC.

1800 Diagonal Securities Purchase Agreement dated April 7, 2025 (Incorporated by reference to Exhibit 10.71 to Form 10-K filed on April 9, 2025)

Exhibit 10.71

Silverback Capital Second Settlement Agreement and Stipulation dated April 2, 2025 (Incorporated by reference to Exhibit 10.68 to Form 10-K filed on April 9, 2025)

Exhibit 10.68 SETTLEMENT AGREEMENT AND STIPULATION THIS SETTLEMENT AGREEMENT and STIPULATION is dated as of April 2, 2025 (the “Settlement Date”) by and between American Rebel Holdings, Inc. (“AREB” or the “Company”), a corporation formed under the laws of the State of Nevada, and Silverback Capital Corporation, (“SCC”), a Delaware Corporation. BACKGROUND: WHEREAS, there are bona fide outstanding

American Rebel Story Press Release dated April 3, 2025 (Incorporated by reference to Exhibit 99.4 to Form 10-K filed April 9, 2025)

Exhibit. 99.4 American Rebel Holdings, Inc. (NASDAQ: AREB) Invites Patriotic Investors, Fans, and Beer Enthusiasts to Celebrate Freedom with a New Video Release Highlighting the American Rebel Story Watch the American Rebel Story and learn about America’s Next Great Company as told by CEO Andy Ross Nashville, TN, April 03, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB), the c

Shelor Motor Mile Tony Stewart Two Primary Sponsorships Purchase Agreement dated March 26, 2027 (Incorporated by reference to Exhibit 10.66 to Form 10-K filed on April 9, 2025)

Exhibit 10.66

AgileLending Subordinated Business Loan and Security Agreement (Incorporated by reference to Exhibit 10.56 to Form 10-K filed on April 9, 2025)

Exhibit 10.56

1800 Diagonal Note dated April 7, 2025 (Incorporated by reference to Exhibit 10.70 to Form 10-K filed on April 9, 2025)

Exhibit 10.70

Corporate Update Press Release dated April 7, 2025 (Incorporated by reference to Exhibit 99.6 to Form 10-K filed April 9, 2025)

Exhibit 99.6 AMERICAN REBEL HOLDINGS ISSUES CORPORATE UPDATE HIGHLIGHTING RECENT KEY MILESTONES AND STRATEGIC GROWTH INITIATIVES Forged in Freedom, Fueled by Growth, Focused on the Future NASHVILLE, TN, April 07, 2025 (GLOBE NEWSWIRE) ———— American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), the creator of American Rebel Beer ( americanrebelbeer.com ) and a leading pro

2025 Stock Incentive Plan dated April 2, 2025 (Incorporated by reference to Exhibit 10.67 to Form 10-K filed on April 9, 2025)

Exhibit 10.67 AMERICAN REBEL HOLDINGS INC 2025 STOCK INCENTIVE PLAN 1. Purpose The American Rebel Holdings, Inc. 2025 Stock Incentive Plan is intended to promote the best interests of American Rebel Holdings, Inc. (the “Corporation”) and its stockholders by (i) assisting the Corporation and its Affiliates in the recruitment and retention of persons with ability and initiative, (ii) providing an in

Filing Fee Table

Exhibit 107 Calculation of Filing Fee Tables Form S-8 (Form Type) American Rebel Holdings, Inc.

Tony Stewart Sponsorship Expansion Press Release dated March 27, 2025 (Incorporated by reference to Exhibit 99.1 to Form 10-K filed April 9, 2025)

Exhibit. 99.1 American Rebel Expands its Successful Sponsorship for 2025 with Tony Stewart Racing (TSR) in NHRA Mission Foods Drag Racing Series Company Touts Multiple Achievements Working with TSR Nashville, TN, March 27, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer ( americanrebelbeer.com ) and a designer

Up to $11 million Private Placement Press Release dated April 4, 2025 (Incorporated by reference to Exhibit 99.5 to Form 10-K filed April 9, 2025)

Exhibit. 99.5 AMERICAN REBEL ANNOUNCES UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES $2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants Nashville, TN, April 04, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 12b-25

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 12b-25 SEC FILE NUMBER: 001-41267 CUSIP NUMBER: 02919L604 NOTIFICATION OF LATE FILING (Check One) ☒ Form 10-K ☐ Form 20-F ☐ Form 11-K ☐ Form 10-Q ☐ Form 10-D ☐ Form N-SAR ☐ Form N-CSR For Period Ended: December 31, 2024 ☐ Transition Report on Form 10-K ☐ Transition Report on Form 20-F ☐ Transition Report on Form 11-K ☐ Tr

Certificate of Amendment to Second Amended and Restated Articles of Incorporation to be effective on March 31, 2025 (Incorporated by reference to Exhibit 3.1 to Form 8-K filed on March 28, 2025)

Exhibit 3.1

AMERICAN REBEL BEVERAGE PRE-LAUNCH EFFORTS AND LAUNCH EVENT AT MAPS AIR MUSEUM WITH TRAMONTE DISTRIBUTING OF OHIO LEADS TO RECORD BREAKING INITIAL ACCOUNT ACQUISITION FOR AMERICAN REBEL LIGHT BEER American Rebel Beer Shatters Initial Account Acquisit

Exhibit. 99.2 AMERICAN REBEL BEVERAGE PRE-LAUNCH EFFORTS AND LAUNCH EVENT AT MAPS AIR MUSEUM WITH TRAMONTE DISTRIBUTING OF OHIO LEADS TO RECORD BREAKING INITIAL ACCOUNT ACQUISITION FOR AMERICAN REBEL LIGHT BEER American Rebel Beer Shatters Initial Account Acquisition Market Goals Nashville, TN, March 26, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the

Regulation FD Disclosure, Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year, Material Modification to Rights of Security Holders, Triggering Events That Accelerate or Increase a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) March 21, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissi

AMERICAN REBEL ANNOUNCES 1-FOR-25 REVERSE STOCK SPLIT WITH ROUND LOT SHAREHOLDER PROTECTION TO BE EFFECTIVE ON MARCH 31, 2025

Exhibit 99.1 AMERICAN REBEL ANNOUNCES 1-FOR-25 REVERSE STOCK SPLIT WITH ROUND LOT SHAREHOLDER PROTECTION TO BE EFFECTIVE ON MARCH 31, 2025 Nashville, TN, March 24, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) — America’s Patriotic Brand (the “Company”), today announced that it will effect a reverse stock split of its outstanding shares of common stock, par value $0.001 per

AMERICAN REBEL UPDATE: 1-FOR-25 REVERSE STOCK SPLIT UPDATED EFFECTIVE DATE IS MARCH 31, 2025, AS PER NASDAQ PROCESSING ROUND LOT (100 SHARE) SHAREHOLDER PROTECTION FRACTIONAL SHARE ROUND UP TO NEAREST WHOLE SHARE

Exhibit. 99.3 AMERICAN REBEL UPDATE: 1-FOR-25 REVERSE STOCK SPLIT UPDATED EFFECTIVE DATE IS MARCH 31, 2025, AS PER NASDAQ PROCESSING ROUND LOT (100 SHARE) SHAREHOLDER PROTECTION FRACTIONAL SHARE ROUND UP TO NEAREST WHOLE SHARE Nashville, TN / March 27, 2025 / GLOBE NEWSWIRE / — American Rebel Holdings, Inc. (NASDAQ: AREB) — America’s Patriotic Brand (the “Company”), today announced that it will ef

American Rebel Light Beer Continues Rapid National Retailer Rollout Momentum with Multi-Case Placement Throughout Balls Food Stores, a Leader in the Kansas City Metro Market for Over 100 Years

Exhibit 99.1 American Rebel Light Beer Continues Rapid National Retailer Rollout Momentum with Multi-Case Placement Throughout Balls Food Stores, a Leader in the Kansas City Metro Market for Over 100 Years Nashville, TN, March 06, 2025 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer ( americanrebelbeer.com ) and a

Regulation FD Disclosure, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) March 5, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissio

Champion Safe’s 2025 Triumph Series Gains Dealer Attention with Advanced Security Enhancements

Exhibit 99.2 Champion Safe’s 2025 Triumph Series Gains Dealer Attention with Advanced Security Enhancements Provo, UT, March 14, 2025 (GLOBE NEWSWIRE) - The 2025 Triumph Series from Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com), has been generating strong deal

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14C (RULE 14C-101) Information Statement Pursuant to Section 14(c) of the Securities Exchange Act of 1934

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14C (RULE 14C-101) Information Statement Pursuant to Section 14(c) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Information Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14c-5(d)(2

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Triggering Events That Accelerate or Increase a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) February 24, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

CHAMPION SAFE PARTNERS WITH NETWIZE TO ENHANCE TECHNOLOGY, STREAMLINE OPERATIONS AND DRIVE SALES, MARGIN, AND PROFIT GROWTH

Exhibit. 99.1 CHAMPION SAFE PARTNERS WITH NETWIZE TO ENHANCE TECHNOLOGY, STREAMLINE OPERATIONS AND DRIVE SALES, MARGIN, AND PROFIT GROWTH PROVO, UT, Feb. 25, 2025 (GLOBE NEWSWIRE) — Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com), has announced a strategic partn

1800 Diagonal Note dated March 3, 2025 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated March 5, 2025)

Exhibit 10.1 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

1800 Diagonal Securities Purchase Agreement dated March 3, 2025 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated March 5, 2025)

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of March 3, 2025, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and 1800 DIAGONAL LENDING LLC, a Virginia limited liability company, with its address at 1800 Diagonal Road, Suite

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14C (RULE 14C-101) Information Statement Pursuant to Section 14(c) of the Securities Exchange Act of 1934

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14C (RULE 14C-101) Information Statement Pursuant to Section 14(c) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☒ Preliminary Information Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14c-5(d)(2

Amendment to Purchase and Exchange Agreement dated February 19, 2025 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated February 21, 2025)

Exhibit 10.1 AMENDMENT TO THE PURCHASE AND EXCHANGE AGREEMENT This Amendment to the Purchase and Exchange Agreement (the “Agreement”), dated as of February 19, 2025, is being entered into among Osher Capital Partners, LLC (“Purchaser”), Altbanq Lending LLC (the “Seller”) and American Rebel Holdings, Inc., a Nevada corporation (the “Company”). WHEREAS, the parties are party to a Purchase and Exchan

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) February 10, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

Nashville, TN, Feb. 21, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Light Beer (

Exhibit 99.3 Nashville, TN, Feb. 21, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Light Beer (americanrebelbeer.com), and a designer, manufacturer, and marketer of branded safes and personal security and self-defense products (americanrebel.com), proudly announces that CEO Andy Ross will appear on the local NBC

Champion Safe Co. Surpasses Sales Goals at Recent Buying Group Shows, Achieving $2.4M Year-To-Date 2025 Sales and Outperforming Internal Projections

Exhibit 99.1 Champion Safe Co. Surpasses Sales Goals at Recent Buying Group Shows, Achieving $2.4M Year-To-Date 2025 Sales and Outperforming Internal Projections Provo, UT, Feb. 18, 2025 (GLOBE NEWSWIRE) — Champion Safe Company (“Champion” or the “Company”) (championsafe.com) a leader in gun safes and vault doors, a wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s

American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding Iowa’s Mahaska Bottling Company

Exhibit 99.2 American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding Iowa’s Mahaska Bottling Company American Rebel Light to be served at Knoxville Raceway the “Sprint Car Capital of the World” and the Dingus Lounge “Iowa’s Most Notorious Bar” Nashville, TN, Feb. 19, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the

AMERICAN REBEL LIGHT BEER NOW AVAILABLE ONLINE IN 40 US STATES

Exhibit 99.1 AMERICAN REBEL LIGHT BEER NOW AVAILABLE ONLINE IN 40 US STATES Nashville, TN, Feb. 13, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), i

1800 Diagonal Securities Purchase Agreement dated February 10, 2025 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated February 14, 2025)

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of February 10, 2025, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and 1800 DIAGONAL LENDING LLC, a Virginia limited liability company, with its address at 1800 Diagonal Road, S

1800 Diagonal Note dated February 10, 2025 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated February 14, 2025)

Exhibit 10.1 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) February 10, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) February 10, 2025 AMERICAN REBEL H

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) February 10, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025.

Exhibit 99.1 American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025. Nashville, Tennessee, Feb. 11, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal securi

Andy Ross ABC Morning Show Appearance Press Release dated February 5, 2025

Exhibit 99.17 American Rebel CEO Andy Ross to Appear on ABC-TV Tampa Weekday Morning Show Morning Blend Appearance Scheduled to Air on Friday, February 7 Broadcast Between 10 – 11 am Eastern Nashville, TN – February 5, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manu

American Rebel Light Available at Tootsie’s Press Release dated January 23, 2025

Exhibit 99.16 Nashville’s Iconic Tootsie’s World Famous Orchid Lounge is Now Serving America’s Patriotic Beer – American Rebel Light! Nashville, TN – January 23, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal securit

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from to Commission file number 001-41267 AMERIC

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K/A Amendment No. 1 ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 ☐ TRANSITION REPORT

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K/A Amendment No. 1 ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-41267 AMERICAN RE

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14C (RULE 14C-101) Information Statement Pursuant to Section 14(c) of the Securities Exchange Act of 1934

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14C (RULE 14C-101) Information Statement Pursuant to Section 14(c) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Information Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14c-5(d)(2

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14C (RULE 14C-101) Information Statement Pursuant to Section 14(c) of the Securities Exchange Act of 1934

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14C (RULE 14C-101) Information Statement Pursuant to Section 14(c) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☒ Preliminary Information Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14c-5(d)(2

Regulation FD Disclosure, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) January 17, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commis

AMERICAN REBEL LIGHT CONTINUES RAPID GROWTH BY SIGNING DISTRIBUTION AGREEMENT WITH TRAMONTE DISTRIBUTING FOR SIX COUNTIES IN NORTHEASTERN OHIO

Exhibit 99.1 AMERICAN REBEL LIGHT CONTINUES RAPID GROWTH BY SIGNING DISTRIBUTION AGREEMENT WITH TRAMONTE DISTRIBUTING FOR SIX COUNTIES IN NORTHEASTERN OHIO Nashville, TN, Jan. 17, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes

PRO Superstar Shootout Returns February 6-8 to Bradenton Motorsports Park Featuring Full-Time Top Fuel, Funny Car and Pro Stock Drag Racing Teams including Matt Hagan and the Dodge//SRT Hellcat American Rebel Light Funny Car American Rebel CEO Andy R

Exhibit 99.1 PRO Superstar Shootout Returns February 6-8 to Bradenton Motorsports Park Featuring Full-Time Top Fuel, Funny Car and Pro Stock Drag Racing Teams including Matt Hagan and the Dodge//SRT Hellcat American Rebel Light Funny Car American Rebel CEO Andy Ross to Perform Closing Concert After Saturday Night Finals Nashville, TN, January 16, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, In

Regulation FD Disclosure, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) January 16, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commis

CHAMPION SAFE COMPANY UNVEILS 2025 ESTATE SERIES SAFES: CRAFTED WITH AMERICAN STEEL AND SUPERIOR CRAFTSMANSHIP FOR UNMATCHED RELIABILITY

Exhibit 99.2 CHAMPION SAFE COMPANY UNVEILS 2025 ESTATE SERIES SAFES: CRAFTED WITH AMERICAN STEEL AND SUPERIOR CRAFTSMANSHIP FOR UNMATCHED RELIABILITY Provo, UT, Jan. 15, 2025 (GLOBE NEWSWIRE) — Champion Safe Company (“Champion” or the “Company”) (championsafe.com), a wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com), is proud to

Regulation FD Disclosure, Non-Reliance on Previously Issued Financial Statements or a Related Audit Report or Completed Interim Review, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of report (Date of earliest event reported): January 15, 2025 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or Other Jurisdiction of Incorporation) (Commission File Numb

AMERICAN REBEL HOLDINGS CEO ANDY ROSS PERFORMS AT LEGENDARY WHISKEY JAM SHOWCASE

Exhibit 99.1 AMERICAN REBEL HOLDINGS CEO ANDY ROSS PERFORMS AT LEGENDARY WHISKEY JAM SHOWCASE Nashville, TN, Jan. 13, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Beer (www.americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) December 26, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Delivery of Initial Shipment of American Rebel Light Beer to Kentucky Distribution Partner - Clark Distributing Company

Exhibit 99.2 American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Delivery of Initial Shipment of American Rebel Light Beer to Kentucky Distribution Partner - Clark Distributing Company Nashville, TN, Jan. 10, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security, self-d

AMERICAN REBEL LIGHT BEER ROCKED NASHVILE AT THEIR SUCCESSFUL LAUNCH PARTY AT THE ICONIC KID ROCK’S BIG ASS HONKY TONK ROCK ‘N’ ROLL STEAKHOUSE.

Exhibit 99.1 AMERICAN REBEL LIGHT BEER ROCKED NASHVILE AT THEIR SUCCESSFUL LAUNCH PARTY AT THE ICONIC KID ROCK’S BIG ASS HONKY TONK ROCK ‘N’ ROLL STEAKHOUSE. Nashville, TN, Jan. 07, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand and creator of American Rebel Light Beer (www.americanrebelbeer.com), proudly announce

$123,420 OID Note 2 dated January 10, 2025 (Incorporated by reference to Exhibit 10.3 to Form 8-K dated January 13, 2025)

Exhibit 10.3 THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS. THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THIS NOTE UNDER SAID ACT AND ANY APPLICABLE STATE SECURITIES LAWS OR AN O

$617,100 OID Note 1 dated January 10, 2025 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated January 13, 2025)

Exhibit 10.2 THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS. THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THIS NOTE UNDER SAID ACT AND ANY APPLICABLE STATE SECURITIES LAWS OR AN O

Silverback Capital Settlement Agreement and Stipulation dated December 26, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated January 13, 2025)

Exhibit 10.1

American Rebel Light Beer Announces Placements of Multi-Case Product Displays at Key Strategic and Premium Retail Accounts Across Tennessee

Exhibit 99.1 American Rebel Light Beer Announces Placements of Multi-Case Product Displays at Key Strategic and Premium Retail Accounts Across Tennessee Strong Customer Demand and Engagement In “Scan to Win” Promotion as Consumers Continue to Choose American Rebel Premium Light Lager Nashville, TN, Dec. 16, 2024 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or t

Alumni Capital Amendment to Securities Purchase Agreement dated December 31, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated January 6, 2025)

Exhibit 10.2 Amendment to Securities Purchase Agreement This Amendment to Securities Purchase Agreement (the “Amendment”), effective as of December 31, 2024, is made and entered into between American Rebel Holdings, Inc., a Nevada corporation (“Borrower”) and Alumni Capital LP, a Delaware limited partnership (“Lender”). Recitals 1. Borrower and Lender have entered into a Securities Purchase Agreem

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) December 13, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

$213,715 OID Note dated November 11, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated January 6, 2025)

Exhibit 10.1 THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS. THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THIS NOTE UNDER SAID ACT AND ANY APPLICABLE STATE SECURITIES LAWS OR AN O

Regulation FD Disclosure, Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) November 22, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

American Rebel Holdings, Inc. Receives NASDAQ Notice The Notice has no Immediate Effect on the Listing of the Company’s Securities on NASDAQ and the Company Expects to Regain Compliance within the Applicable Deadline.

EX-99.1 2 ex99-1.htm Exhibit 99.1 American Rebel Holdings, Inc. Receives NASDAQ Notice The Notice has no Immediate Effect on the Listing of the Company’s Securities on NASDAQ and the Company Expects to Regain Compliance within the Applicable Deadline. Nashville, TN —November 27, 2024 – American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand (www.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 12b-25

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 12b-25 SEC FILE NUMBER: 001-41267 CUSIP NUMBER: 02919L505 NOTIFICATION OF LATE FILING (Check One) ☐ Form 10-K ☐ Form 20-F ☐ Form 11-K ☒ Form 10-Q ☐ Form 10-D ☐ Form N-SAR ☐ Form N-CSR For Period Ended: September 30, 2024 ☐ Transition Report on Form 10-K ☐ Transition Report on Form 20-F ☐ Transition Report on Form 11-K ☐ T

US02919L2088 / American Rebel Holdings Inc / ARMISTICE CAPITAL, LLC Passive Investment

SC 13G/A 1 armistice-areb093024a1.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 SCHEDULE 13G/A Under the Securities Exchange Act of 1934 (Amendment No.1)* AMERICAN REBEL HOLDINGS INC (Name of Issuer) Common Stock (Title of Class of Securities) 02919L505 (CUSIP Number) September 30, 2024 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to

$400,000 OID Note dated November 11, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated November 13, 2024)

Exhibit 10.2 THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS. THIS NOTE AND THE SHARES ISSUABLE IN THIS NOTE MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT AS TO THIS NOTE UNDER SAID ACT AND ANY APPLICABLE STATE SECURITIES LAWS OR AN O

Purchase and Exchange Agreement dated November 11, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated November 13, 2024)

Exhibit 10.1 PURCHASE AND EXCHANGE AGREEMENT This Purchase and Exchange Agreement (the “Agreement”), dated as of November 11, 2024, is being entered into among Osher Capital Partners, LLC (“Purchaser”), Altbanq Lending LLC (the “Seller”) and American Rebel Holdings, Inc., a Nevada corporation (the “Company”). WHEREAS, the Seller is the holder of a note dated March 27, 2024, evidenced by the Busine

American Rebel Light Debuts at Renowned Nashville Bar and Original Live Music Venue The Local Nashville and The Local Hendersonville

Exhibit 99.1 American Rebel Light Debuts at Renowned Nashville Bar and Original Live Music Venue The Local Nashville and The Local Hendersonville Nashville, TN, Nov. 12, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Light Beer ( americanrebelbeer.com ), and a designer, manufacturer, and marketer of branded safes,

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) November 11, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

1800 Diagonal Securities Purchase Agreement dated November 6, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated November 8, 2024)

Exhibit 10.2

1800 Diagonal Note dated November 6, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated November 8, 2024)

Exhibit 10.1

American Rebel Supports Metro Nashville Police Department’s 30th Annual Toy Parade in collaboration with Boswell’s Harley-Davidson - American Rebel Light Beer Featured at Nashville’s Scoreboard Opry Bar & Grill Afterparty

Exhibit 99.1 American Rebel Supports Metro Nashville Police Department’s 30th Annual Toy Parade in collaboration with Boswell’s Harley-Davidson - American Rebel Light Beer Featured at Nashville’s Scoreboard Opry Bar & Grill Afterparty Nashville, TN, Nov. 05, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), creator of American Rebel Light Bee

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) November 5, 2024 AMERICAN REBEL HO

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) November 5, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commis

Alumni Capital Securities Purchase Agreement dated October 30, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated November 1, 2024)

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of October 30, 2024, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with headquarters located at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and ALUMNI CAPITAL LP, a Delaware limited partnership, with its address at 80 S.W. Eighth Street, 20th

American Rebel Light Beer Expands Distribution Network to the Commonwealth of Kentucky with Clark Distributing Company

Exhibit. 99.1 American Rebel Light Beer Expands Distribution Network to the Commonwealth of Kentucky with Clark Distributing Company Nashville, TN, Oct. 30, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) October 30, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commis

Alumni Capital Warrant dated October 30, 2024 (Incorporated by reference to Exhibit 10.3 to Form 8-K dated November 1, 2024)

Exhibit 10.3 NEITHER THIS SECURITY NOR THE SECURITIES FOR WHICH THIS SECURITY IS EXERCISABLE HAVE BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR THE SECURITIES COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGIST

Alumni Capital Note dated October 30, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated November 1, 2024)

Exhibit 10.1 NEITHER THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE NOR THE SECURITIES INTO WHICH THESE SECURITIES ARE CONVERTIBLE HAVE BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED (I) IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR

American Rebel Holdings, Inc. - Champion Safe Co. Announces the Introduction of Two New SAFE GUARD® Models: Sport 20(TM) and BTC 12(TM)

Exhibit 99.1 American Rebel Holdings, Inc. - Champion Safe Co. Announces the Introduction of Two New SAFE GUARD® Models: Sport 20(TM) and BTC 12(TM) Provo, Utah, Oct. 28, 2024 (GLOBE NEWSWIRE) — Champion Safe Company ( www.championsafe.com ) (“Champion”), a subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel”) is excited to announce the reintroduction of the SAFE GUARD ® ,

Investor Securities Exchange Agreement dated October 23, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated October 30, 2024)

Exhibit 10.1 EXCHANGE AND SETTLEMENT AGREEMENT I PARTIES THIS EXCHANGE AND SETTLEMENT AGREEMENT (the “Agreement”) is entered into as of the 23rd day of October, 2024 (the “Effective Date”), by and between BERKE BAKAY, an individual residing in the State of California (“Bakay”); and, AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”). AREB and Bakay are sometimes referred to collectively

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) October 14, 2024 AMERICAN REBEL HO

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) October 14, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commis

Regulation FD Disclosure, Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) October 16, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commis

American Rebel Holdings, Inc. Regains Compliance with NASDAQ Minimum Bid Price Requirement

Exhibit 99.1 American Rebel Holdings, Inc. Regains Compliance with NASDAQ Minimum Bid Price Requirement Nashville, TN, Oct. 17, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand (www.americanrebel.com) and the creator of American Rebel Beer (www.americanrebelbeer.com), and manufacturer and marketer of branded safes (

1800 Diagonal Securities Purchase Agreement dated October 4, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated October 8, 2024)

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of October 4, 2024, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and 1800 DIAGONAL LENDING LLC, a Virginia limited liability company, with its address at 1800 Diagonal Road, Sui

Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) October 1, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commiss

1800 Diagonal Note dated October 4, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated October 8, 2024)

Exhibit 10.1 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

AREB / American Rebel Holdings, Inc. / Kingdom Building, Inc. Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D/A Under the Securities Exchange Act of 1934 (Amendment No. 4) American Rebel Holdings Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 02919L307 (CUSIP Number) Keith A. Rosenbaum ONSIDE ADVISORY LLC 9272 Jeronimo Road, #114 Irvine, California 92618 949-215-0070 (Name, Address and Telephone Number

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) September 27, 2024 AMERICAN REBEL

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) September 27, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Comm

Certificate of Amendment to the Second Amended and Restated Articles effectuating 1-for-9 Reverse Stock Split (Incorporation by reference to Exhibit 3.1 to Form 8-K filed on September 27, 2024)

Exhibit 3.1

AMERICAN REBEL ANNOUNCES 1-FOR-9 REVERSE STOCK SPLIT

Exhibit 99.1 AMERICAN REBEL ANNOUNCES 1-FOR-9 REVERSE STOCK SPLIT Nashville, TN / September 27, 2024 / GLOBE NEWSWIRE / — American Rebel Holdings, Inc. (NASDAQ: AREB) — America’s Patriotic Brand (the “Company”), today announced that it will effect a reverse stock split of its outstanding shares of common stock, par value $0.001 per share (the “Common Stock”), at a ratio of 1-for-9, to be effective

Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) September 19, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Comm

AREB / American Rebel Holdings, Inc. / Kingdom Building, Inc. Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D/A Under the Securities Exchange Act of 1934 (Amendment No. 3) American Rebel Holdings Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 02919L307 (CUSIP Number) Keith A. Rosenbaum ONSIDE ADVISORY LLC 9272 Jeronimo Road, #114 Irvine, California 92618 949-215-0070 (Name, Address and Telephone Number

Coventry Enterprises Conversion Agreement dated September 4, 2024 (Incorporated by reference to Exhibit 10.3 to Form 8-K dated September 9, 2024)

Exhibit 10.3 CONVERSION OF LOAN TO PREFERRED STOCK ($49,500 in Principal Value of Promissory Note) 1. Coventry Enterprises, LLC (the “Creditor”) and American Rebel Holdings, Inc. (the “Company”) entered into that certain Promissory Note dated as of June 14, 2024 (the “Note”; all capitalized terms used herein without being defined herein having the meanings given to such terms in the Note unless ot

Coventry Enterprises Securities Purchase Agreement dated September 4, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated September 9, 2024)

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of September 4, 2024, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and Coventry Enterprises, LLC, a Delaware limited liability company, with its address at 80 SW 8th Street, Sui

Coventry Enterprises Note dated September 4, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated September 9, 2024)

Exhibit 10.1 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) September 4, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commi

American Rebel to Participate in the HC Wainwright Global Investment Conference

Exhibit 99.1 American Rebel to Participate in the HC Wainwright Global Investment Conference Nashville, TN, Sept. 05, 2024 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, today announced that management will

AREB / American Rebel Holdings, Inc. / Kingdom Building, Inc. Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D/A Under the Securities Exchange Act of 1934 (Amendment No. 2) American Rebel Holdings Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 02919L307 (CUSIP Number) Keith A. Rosenbaum ONSIDE ADVISORY LLC 9272 Jeronimo Road, #114 Irvine, California 92618 949-215-0070 (Name, Address and Telephone Number

AREB / American Rebel Holdings, Inc. / Kingdom Building, Inc. Activist Investment

SC 13D/A 1 formsc13da.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D/A Under the Securities Exchange Act of 1934 (Amendment No. 1) American Rebel Holdings Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 02919L307 (CUSIP Number) Keith A. Rosenbaum ONSIDE ADVISORY LLC 9272 Jeronimo Road, #114 Irvine, California 92618 949-215-0070 (Name, Add

AREB / American Rebel Holdings, Inc. / Kingdom Building, Inc. Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. ) American Rebel Holdings Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 02919L307 (CUSIP Number) Keith A. Rosenbaum ONSIDE ADVISORY LLC 9272 Jeronimo Road, #114 Irvine, California 92618 949-215-0070 (Name, Address and Telephone Number of

American Rebel Light Recaps Recent Beer Launch Success press release dated July 18, 2024

Exhibit 99.9 American Rebel Light Recaps Recent Beer Launch Success Nashville, TN — July 18, 2024 – American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of American Rebel Beer (www.americanrebelbeer.com) and branded safes, personal security and self-defense products and apparel, is pleased to recap the successful launch of America

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the quarterly period ended June 30, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from to Commission file number 001-41267 AMERICAN RE

First Quarter Financial Results press release dated June 20, 2024

Exhibit 99.5 American Rebel Reports Financial Results for the Quarter Ended March 31, 2024 Nashville, TN — June 20, 2024 – American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer (americanrebelbeer.com), announced its financial results

1800 Diagonal Securities Purchase Agreement dated August 8, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated August 13, 2024)

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of August 8, 2024, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and 1800 DIAGONAL LENDING LLC, a Virginia limited liability company, with its address at 1800 Diagonal Road, Suit

Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 8, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissi

1800 Diagonal Note dated August 8, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated August 13, 2024)

Exhibit 10.1 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

$100,000 Amended RIP Agreement No. 2 effective August 5, 2024 (Incorporated by reference to Exhibit 10.4 to Form 8-K dated August 7, 2024)

Exhibit 10.4 AMENDMENT AGREEMENT AMERICAN REBEL HOLDINGS, INC. and CHRISTOPHER ANDREW CREWS August 5, 2024 AMENDMENT AGREEMENT I PARTIES THIS AMENDMENT AGREEMENT (the “Amendment”) is entered into effective as of the 5th day of August, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 5115 Maryland Way, Ste. 303, Brentwood, T

Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Triggering Events That Accelerate or Increase a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) July 25, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissio

Securities Exchange and Amendment Agreement No. 2 effective August 5, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated August 7, 2024)

SECURITIES EXCHANGE AND AMENDMENT AGREEMENT AMERICAN REBEL HOLDINGS, INC. and PETER WAGNER August 5, 2024 SECURITIES EXCHANGE AND AMENDMENT AGREEMENT I PARTIES THIS SECURITIES EXCHANGE AND AMENDMENT AGREEMENT (the “Agreement”) is entered into effective as of the 5th day of August, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an addre

Securities Exchange and Amendment Agreement No. 1 effective August 5, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated August 7, 2024)

SECURITIES EXCHANGE AND AMENDMENT AGREEMENT AMERICAN REBEL HOLDINGS, INC. and STEVEN BUTLER August 5, 2024 SECURITIES EXCHANGE AND AMENDMENT AGREEMENT I PARTIES THIS SECURITIES EXCHANGE AND AMENDMENT AGREEMENT (the “Agreement”) is entered into effective as of the 5th day of August, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an addr

$100,000 Amended RIP Agreement No. 1 effective August 5, 2024 (Incorporated by reference to Exhibit 10.3 to Form 8-K dated August 7, 2024)

Exhibit 10.3 AMENDMENT AGREEMENT AMERICAN REBEL HOLDINGS, INC. and CHRISTOPHER ANDREW CREWS August 5, 2024 AMENDMENT AGREEMENT I PARTIES THIS AMENDMENT AGREEMENT (the “Amendment”) is entered into effective as of the 5th day of August, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 5115 Maryland Way, Ste. 303, Brentwood, T

$300,000 Amended RIP Agreement No. 3 effective August 5, 2024 (Incorporated by reference to Exhibit 10.5 to Form 8-K dated August 7, 2024)

Exhibit 10.5 AMENDMENT AGREEMENT AMERICAN REBEL HOLDINGS, INC. and JMSK BUTLER, LLC August 5, 2024 AMENDMENT AGREEMENT I PARTIES THIS AMENDMENT AGREEMENT (the “Amendment”) is entered into effective as of the 5th day of August, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 5115 Maryland Way, Ste. 303, Brentwood, Tennessee

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) July 23, 2024 AMERICAN REBEL HOLDI

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) July 23, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissio

Regulation FD Disclosure, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) July 16, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissio

Investor Presentation dated July 16, 2024

Exhibit 99.1

KBI Conversion Agreement dated July 10, 2024 (Incorporated by reference to Exhibit 10.3 to Form 8-K dated July 11, 2024)

Exhibit 10.3 CONVERSION AGREEMENT I PARTIES THIS CONVERSION AND SETTLEMENT AGREEMENT (the “Agreement”) is entered into as of the 10th day of July, 2024 (the “Effective Date”), by and between KINGDOM BUILDING INC., a California corporation (“KBI”); and, AMERICAN REBEL HODLINGS, INC., a Nevada corporation (“AREB”). AREB and KBI are sometimes referred to collectively herein as the “Parties”, and each

Agile Lending Subordinated Business Loan and Security Agreement dated July 8, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K dated July 11, 2024)

Exhibit 10.2 SUBORDINATED BUSINESS LOAN AND SECURITY AGREEMENT THIS SUBORDINATED BUSINESS LOAN AND SECURITY AGREEMENT (as the same may be amended, restated, modified, or supplemented from time to time, this “Agreement”) dated as of July 8, 2024 (the “Effective Date”) among Agile Capital Funding, LLC as collateral agent (in such capacity, together with its successors and assigns in such capacity, “

Parkview Advance Futures Receivables Sale and Purchase Agreement dated July 2, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated July 11, 2024)

Exhibit 10.1 ver. 2/1/2024 600 Summer St, Stamford, CT 06901 (203) 675-0071 STANDARD MERCHANT CASH ADVANCE AGREEMENT This is an Agreement dated 7/2/2024 by and between PARKVIEW ADVANCE LLC (the “Purchaser”) and each merchant listed below (the “Merchant”). Merchant’s Legal Name: American Rebel Inc , And all other Entites on “Merchant List” D/B/A/: American Rebel Inc Fed ID #: Type of Entity: CORPOR

American Rebel Light Recaps Successful Launch at Country Stampede in Bonner Springs, Kansas June 27 - 29

Exhibit 99.2 American Rebel Light Recaps Successful Launch at Country Stampede in Bonner Springs, Kansas June 27 - 29 Nashville, TN — July 11, 2024 – American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of American Rebel Beer (www.americanrebelbeer.com) and branded safes, personal security and self-defense products and apparel, is

American Rebel Beer Surpasses 100 Retail Locations Throughout Kansas

Exhibit 99.1 American Rebel Beer Surpasses 100 Retail Locations Throughout Kansas Nashville, TN — July 10, 2024 – American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer (americanrebelbeer.com), provided an update on the availability of

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) July 2, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commission

Entry into a Material Definitive Agreement, Submission of Matters to a Vote of Security Holders, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) June 27, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissio

Sinks Promissory Note dated June 28, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K dated July 2, 2024)

Exhibit 10.1 PROMISSORY NOTE $400,000.00 June 28, 2024 1. Obligation. For value received, American Rebel Holdings, Inc., a Nevada company (the “Maker”), by and on behalf of its wholly-owned subsidiary American Rebel Beverages, LLC, promises to pay to Lawrence Sinks, or his order (the “Holder”) the Principal Amount and Interest (both as defined below) in the manner and upon the terms and conditions

Exhibiting at 153rd Annual NRA Annual Meeting press release dated May 17, 2024

Exhibit 99.2 American Rebel to Exhibit at the 153rd NRA Annual Meeting in Dallas, Texas Nashville, TN, May 17, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of American Rebel Beer ( www.americanrebelbeer.com ) and branded safes, personal security and self-defense products and apparel, will exhibit in

American Rebel Light at Country Stampede press release dated June 10, 2024

Exhibit 99.4 American Rebel Light to be Featured at Country Stampede in Bonner Springs, Kansas June 27 - 29 Nashville, TN, June 10, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of American Rebel Beer ( www.americanrebelbeer.com ) and branded safes, personal security and self-defense products and app

American Rebel Light at Eldora Speedway press release dated June 4, 2024

Exhibit 99.3 American Rebel Light Beer Set to Debut at Tony Stewart’s Eldora Speedway for Dirt Track Late Model Dream Week June 5 - 8 Nashville, TN, June 04, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of American Rebel Beer ( www.americanrebelbeer.com ) and branded safes, personal security and sel

Coventry Enterprises, LLC Securities Purchase Agreement dated June 14, 2024 (Incorporated by reference to Exhibit 10.30 to Form 10-Q filed on June 14, 2024)

Exhibit 10.30 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of June 14, 2024, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and Coventry Enterprises, LLC, a Delaware limited liability company, with its address at 80 SW 8th Street, Suite

Coventry Enterprises, LLC Note dated June 14, 2024 (Incorporated by reference to Exhibit 10.29 to Form 10-Q filed on June 14, 2024)

Exhibit 10.29 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the quarterly period ended March 31, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from to Commission file number 001-41267 AMERICAN R

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☒ Definitive Proxy State

1800 Diagonal Securities Purchase Agreement dated May 28, 2024 (Incorporated by reference to Exhibit 10.2 to Form 8-K filed on June 4, 2024)

Exhibit 10.2 SECURITIES PURCHASE AGREEMENT This SECURITIES PURCHASE AGREEMENT (the “Agreement”), dated as of May 28, 2024, by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation, with its address at 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027 (the “Company”), and 1800 DIAGONAL LENDING LLC, a Virginia limited liability company, with its address at 1800 Diagonal Road, Suite

Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 28, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commission

1800 Diagonal Note dated May 28, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K filed on June 4, 2024)

Exhibit 10.1 THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD, TRANSFERRED OR ASSIGNED IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR (B) AN

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 10, 2024 AMERICAN REBEL HOLDIN

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 10, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commission

American Rebel Announces Appointment of GBQ Partners, LLC

Exhibit 99.2 American Rebel Announces Appointment of GBQ Partners, LLC Nashville, TN, May 15, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB), a designer, manufacturer, and marketer of American Rebel Beer ( www.americanrebelbeer.com ) and branded safes, personal security and self-defense products and apparel, today announced the appointment of GBQ Partners, LLC as its independ

Certificate of Designation of Series D Convertible Preferred Stock dated May 10, 2024 (Incorporated by reference to Exhibit 4.1 to Form 8-K filed on May 16, 2024)

Exhibit 4.1 Exhibit 4.1 – Series D Preferred Certificate of Designation Filed in the Office of Business Number E062902014-3 /s/ Francisco V. Aguilar Filing Number 20244052950 Filed On 05/10/2024 09:13:12 AM Secretary of State State of Nevada Number of Pages 5 CERTIFICATE OF DESIGNATION of SERIES D CONVERTIBLE PREFERRED STOCK of AMERICAN REBEL HOLDINGS, INC. Establishing the Voting Powers, Designat

KBI Securities Exchange Agreement dated May 13, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K filed on May 16, 2024)

Exhibit 10.1 SECURITIES EXCHANGE AGREEMENT AMERICAN REBEL HOLDINGS, INC. and KINGDOM BUILDING INC. May 13, 2024 SECURITIES EXCHANGE AGREEMENT I PARTIES THIS SECURITIES EXCHANGE AGREEMENT (the “Agreement”) is entered into effective as of the 13th day of May, 2024 (the “Effective Date”), by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 5115 Maryland Way,

American Rebel Holdings, Inc.: Invitation to EF Hutton Annual Global Conference

Exhibit 99.1 American Rebel Holdings, Inc.: Invitation to EF Hutton Annual Global Conference Nashville, Tennessee—(Newsfile Corp. - May 14, 2024) - American Rebel Holdings, Inc. (NASDAQ: AREB), a designer, manufacturer, and marketer of American Rebel Beer (www.americanrebelbeer.com) and branded safes, personal security and self-defense products and apparel, will be participating in the EF Hutton A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 12b-25

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 12b-25 SEC FILE NUMBER: 001-41267 CUSIP NUMBER: 02919L307 NOTIFICATION OF LATE FILING (Check One) ☐ Form 10-K ☐ Form 20-F ☐ Form 11-K ☒ Form 10-Q ☐ Form 10-D ☐ Form N-SAR ☐ Form N-CSR For Period Ended: March 31, 2024 ☐ Transition Report on Form 10-K ☐ Transition Report on Form 20-F ☐ Transition Report on Form 11-K ☐ Trans

American Rebel Signs Distribution Agreement with Bonbright Distributors for Nine Counties in the Dayton, Ohio area

Exhibit 99.1 American Rebel Signs Distribution Agreement with Bonbright Distributors for Nine Counties in the Dayton, Ohio area Nashville, TN, May 09, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of American Rebel Beer ( www.americanrebelbeer.com ) and branded safes, personal security and self-defen

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 9, 2024 AMERICAN REBEL HOLDING

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 9, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commission

American Rebel Receives License to Distribute American Rebel Beer in the State of Kansas

Exhibit 99.1 American Rebel Receives License to Distribute American Rebel Beer in the State of Kansas Nashville, TN, May 02, 2024 (GLOBE NEWSWIRE) - American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of American Rebel Beer ( www.americanrebelbeer.com ) and branded safes, personal security and self-defense products and apparel, i

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 1, 2024 AMERICAN REBEL HOLDING

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) May 1, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commission

American Rebel CEO Andy Ross to introduce American Rebel Beer at the Inaugural Music Habitat Nashville Festival

Exhibit 99.1 American Rebel CEO Andy Ross to introduce American Rebel Beer at the Inaugural Music Habitat Nashville Festival Nashville, TN, April 24, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, and American Rebel Beer ( www.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) April 24, 2024 AMERICAN REBEL HOLD

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) April 24, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissi

American Rebel Holdings, Inc. Announces Experienced Outdoor Industry Executive, Thomas Mihalek, as the new Chief Executive Officer of Provo, Utah based Champion Safe

Exhibit 99.2 American Rebel Holdings, Inc. Announces Experienced Outdoor Industry Executive, Thomas Mihalek, as the new Chief Executive Officer of Provo, Utah based Champion Safe Nashville, TN, April 26, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defens

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K/A (Amendment No. 1) CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) April 18, 2024

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K/A (Amendment No. 1) CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) April 18, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of inco

$500,000 Revenue Interest Purchase Agreement dated April 19, 2024 (Incorporated by reference to Exhibit 10.1 to Form 8-K/A filed on April 25, 2024)

Exhibit 10.1 $500,000 Revenue Interest Purchase Agreement dated April 19, 2024 REVENUE INTEREST PURCHASE AGREEMENT THIS REVENUE INTEREST PURCHASE AGREEMENT (the “Agreement”) is entered into effective as of the 19th day of April, 2024 (the “Effective Date”) by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 909 18th Avenue South, Suite A, Nashville, Tenne

American Rebel Reaches Distribution Agreement with Best Brands of Tennessee for American Rebel Beer

Exhibit 99.2 Best Brands of Tennessee Press Release dated April 22, 2024 American Rebel Reaches Distribution Agreement with Best Brands of Tennessee for American Rebel Beer Nashville, TN, April 22, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense prod

American Rebel Reaches Distribution Agreement with Standard Beverage Corporation of Kansas for American Rebel Beer

Exhibit 99.1 Standard Beverage Corporation of Kansas Press Release dated April 18, 2024 American Rebel Reaches Distribution Agreement with Standard Beverage Corporation of Kansas for American Rebel Beer Nashville, TN, April 18, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal

American Rebel Reaches Distribution Agreement with Standard Beverage Corporation of Kansas for American Rebel Beer

Exhibit 99.1 Standard Beverage Corporation of Kansas Press Release dated April 18, 2024 American Rebel Reaches Distribution Agreement with Standard Beverage Corporation of Kansas for American Rebel Beer Nashville, TN, April 18, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) April 18, 2024 AMERICAN REBEL HOLD

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) April 18, 2024 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 001-41267 47-3892903 (State or other jurisdiction of incorporation) (Commissi

$500,000 Revenue Interest Purchase Agreement dated April 19, 2024

Exhibit 10.1 $500,000 Revenue Interest Purchase Agreement dated April 19, 2024 REVENUE INTEREST PURCHASE AGREEMENT THIS REVENUE INTEREST PURCHASE AGREEMENT (the “Agreement”) is entered into effective as of the 19th day of April, 2024 (the “Effective Date”) by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 909 18th Avenue South, Suite A, Nashville, Tenne

American Rebel Reaches Distribution Agreement with Best Brands of Tennessee for American Rebel Beer

Exhibit 99.2 Best Brands of Tennessee Press Release dated April 22, 2024 American Rebel Reaches Distribution Agreement with Best Brands of Tennessee for American Rebel Beer Nashville, TN, April 22, 2024 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), a designer, manufacturer, and marketer of branded safes, personal security and self-defense prod

Description of Securities

Exhibit 4.4 DESCRIPTION OF THE REGISTRANT’S SECURITIES REGISTERED PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE ACT OF 1934 General Except as otherwise indicated by the context, references in this exhibit to “Company,” “American Rebel Holdings,” “American Rebel,” “we,” “us” and “our” are references to American Rebel Holdings, Inc. and its wholly-owned operating subsidiaries, American Rebel, In

$75,000 Revenue Interest Purchase Agreement dated April 9, 2024 (Incorporated by reference to Exhibit 10.24 to Form 10-K filed on April 12, 2024)

Exhibit 10.24 REVENUE INTEREST PURCHASE AGREEMENT THIS REVENUE INTEREST PURCHASE AGREEMENT (the “Agreement”) is entered into effective as of the day of April, 2024 (the “Effective Date”) by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 909 18th Avenue South, Suite A, Nashville, Tennessee, 37212, for purposes of notice hereunder; and, STEVEN BUTLER, an

List of Subsidiaries

Exhibit 21.1 Subsidiaries of American Rebel Holdings, Inc. As of December 31, 2023 Name of Subsidiary State/Country of Incorporation Percentage Ownership Status American Rebel, Inc. Nevada-USA 100% Operating American Rebel Beverages, LLC Nevada-USA 100% Operating Champion Safe Company, Inc. Utah-USA 100% Operating Superior Safe, LLC Utah-USA 100% Operating Safe Guard Security Products, LLC Utah-US

Whistleblower Policy (Incorporated by reference to Exhibit 14.2 to Form 10-K filed on April 12, 2024)

Exhibit 14.2 Whistleblower Policy General American Rebel Holdings, Inc. Code of Ethics and Conduct (“Code”) requires directors, officers, and employees to observe high standards of business and personal ethics in the conduct of their duties and responsibilities. As employees and representatives of the organization, we must practice honesty and integrity in fulfilling our responsibilities and compl

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTI

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-41267 AMERICAN REBEL HOLDINGS, INC.

$300,000 Revenue Interest Purchase Agreement dated April 9, 2024 (Incorporated by reference to Exhibit 10.23 to Form 10-K filed on April 12, 2024)

Exhibit 10.23 REVENUE INTEREST PURCHASE AGREEMENT THIS REVENUE INTEREST PURCHASE AGREEMENT (the “Agreement”) is entered into effective as of the day of April, 2024 (the “Effective Date”) by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 909 18th Avenue South, Suite A, Nashville, Tennessee, 37212, for purposes of notice hereunder; and, JMSK BUTLER, LLC,

$100,000 Revenue Interest Purchase Agreement dated April 9, 2024 (Incorporated by reference to Exhibit 10.22 to Form 10-K filed on April 12, 2024)

Exhibit 10.22 REVENUE INTEREST PURCHASE AGREEMENT THIS REVENUE INTEREST PURCHASE AGREEMENT (the “Agreement”) is entered into effective as of the 8th day of April, 2024 (the “Effective Date”) by and between AMERICAN REBEL HOLDINGS, INC., a Nevada corporation (“AREB”) with an address of 909 18th Avenue South, Suite A, Nashville, Tennessee, 37212, for purposes of notice hereunder; and, CHRISTOPHER AN